The overarching goal of the KLIM-KOM project is to promote the transition to an environmentally friendly and climate-neutral way of life in Lithuania. We take the Verstehen sociological approach and we
incorporate the transformative social research practices. We aim to create not only knowledge but also effective solutions based on social research. In this project, we will test the
potential of targeted communication solutions.
The aim of the project is to create and test targeted communication tools that can effectively change the climate change attitudes and behavior of the Lithuanian population on the
basis of environmental behavior profiling and audience segmentation.
The project is based on mixed research methods applied in sequential order. A representative survey of the Lithuanian population is being conducted (includes both the researcher developed
and the international ISSP-Environment questionnaires). Based on survey data, climate change behavior profiles (population groups with similar habits) are identified and
audience segmentation analysis is performed. Behavioral profiles and audience segments are used to inform qualitative research and form research groups. Targeted climate change
communication solutions are developed in co-creation sessions and then tested through focused group discussions. The results of the project are not only scientific, i. y. publications
and data sets, but also practical, i. y. climate change communication material, which provides examples of typical messages, visualizations, message plan, most influential
communication channels, communication frequency, etc. for each audience segment.
The project also has added value. Following the implementation of the survey, Lithuania’s membership in the International Social Survey Programme (ISSP, issp.org) would be
continued, data would become available for international research, and the visibility of the Lithuanian case in environmental sociology and environmental communication would be
increased.
Project funding:
Research Council of Lithuania, Projects carried out by researchers’ teams
Project results:
On the basis of the KLIM-KOM survey results, a short report on the survey results was published, 4 scientific articles were published in high-level journals, presentations were made at scientific conferences, articles were published to promote science, two electronic datasets were published, and a Climate Change Communication Recommendation for Lithuania was developed and published.
Project documents:
Telesiene, A., & Hadler, M. (2023). Dynamics and landscape of academic discourse on environmental attitudes and behaviors since the 1970s. Frontiers in Sociology, 8, 1136972. | FULL |
Telešienė, Audronė; Balžekienė, Aistė; Budžytė, Agnė; Zolubienė, Eimantė, 2023, "ISSP 2020: Environment IV, Lithuania, November 2022", https://hdl.handle.net/21.12137/RINOXY, Lithuanian Data Archive for SSH (LiDA), V2, UNF:6:Ycckho9gATlwVPtP79Z1zg== [fileUNF] | RINOXY |
Telešienė, Audronė; Balžekienė, Aistė; Budžytė, Agnė; Zolubienė, Eimantė; Vilčinskas, Vidas, 2024, "Energy Consumption, November 2022", https://hdl.handle.net/21.12137/D3MOUH, Lithuanian Data Archive for SSH (LiDA), V1, UNF:6:/ktufwFSCoNaVhE4ogWKBg== [fileUNF] | D3MOUH |
Telešienė, Audronė; Balžekienė, Aistė; Budžytė, Agnė; Zolubienė, Eimantė, 2024, "Climate Change Communication and Information Consumption, November 2022", https://hdl.handle.net/21.12137/CV3D2B, Lithuanian Data Archive for SSH (LiDA), V1, UNF:6:X5J3zg1Zl7ZdMDZ469L3Gw== [fileUNF] | CV3D2B |
Period of project implementation: 2022-07-01 - 2025-03-31
Project coordinator: Kaunas University of Technology
